Archive for January, 2012

 

LIQUID FORCE AND AXIS BOATS SIGN LONG TERM MARKETING AGREEMENT

Tuesday, January 31st, 2012


PRESS RELEASE – Encinitas, CA – January 31, 2012

Liquid Force, the premier manufacturer of wakeboarding and kiteboarding hard goods and apparel, has entered into a long term marketing agreement with Axis Wake Research. Axis will be the Official Towboat of Liquid Force’s world famous BROstock event, as well as a strategic partner in Liquid Force’s Free For All series and all new BBQ BROdown series.

“If you’ve been around these two brands for even a short time, you’ve seen the synergy between our company cultures and the way we look at wakeboarding,” said Nick Skally, Axis Director of Marketing. “We’re excited to partner with an industry leader that understands how to have fun on the water. We’re also psyched to launch the product line into this type of arena where our boats can perform for high-end competitions like the double-up contest at BROstock.”

Axis and Liquid Force will begin to activate on this partnership immediately, starting with the LA Boat Show, February 10-12, followed by the February Freezeride at the Carlsbad Lagoon, February 18th.

Tony Finn, Founder of Liquid Force said, “I’m so excited to partner with an exciting brand like Axis Boats. The wake on their boats is sick! We couldn’t be happier to team up with such a great company. Not only do they make great products, but they’re also a great group of people. Their affordable, yet performance based boats are exactly what our industry needs! Stay tuned for many exciting things to come!”


About Liquid Force Founded in 1995, Liquid Force quickly became the leader in wakeboard & kiteboard hardgoods and apparel. Liquid Force is dedicated to relentless innovation, progressive design, maximum functionality and unparalleled quality. Supported by a superior team of athletes, Liquid Force events include world famous BROstock, Free For All series, and the all new BBQ BROdown. For more information, visit www.liquidforce.com

About Axis Boats Axis Wake Research manufactures high performance, price point wakeboard boats and brings new levels of quality, performance and style to the entry-level boat market with unparalleled pride of ownership. For more, go to www.axiswake.com and www.facebook.com/axiswakefan

Wakesurfing in Red Heels?..

Tuesday, January 31st, 2012

LF’s Taylor McCullough, Newest Supra Pro Rider

Thursday, January 26th, 2012

Supra Boats (@SupraBoats) newest Factory Pro Team member, young Taylor McCullough (@Taylor4126), is new to pro wakeboarding, but accustomed to winning with Supra as a Junior Pro.

Taylor McCullough made the jump from amateur wakeboarder to professional in 2011 and just earned her spot among Team Supra’s Factory Pros. This 13 year old was born to ride with a sincere passion for the sport and a resume full of wins as a result. Her character and dedication are the reasons Supra signed her as a Junior Pro in 2009 and why their support has grown to pro sponsorship. Growing up behind Supra boats, Taylor is made to win. She is the making of a Supra success story that is beyond better.

Additional Links
Taylor McCullough’s Web Site
Follow Taylor on Twitter
Taylor McCullough Photos on Flickr
Supra Boats on Facebook
Supra Launch 242

Even at 13, Taylor is very familiar with training behind a Supra and using her ever-improving riding skill to win. As a 3-time WWA World Wakeboard Champion and 4-time National wakeboard title holder, Taylor was one of the winningest members of Supra’s Junior Pro Team. Featured in a Sports Illustrated article about pro athlete stars of tomorrow, Taylor is no stranger to seeing big results come from her focused efforts.

Rick Tinker, President of Skier’s Choice Inc. manufacturer of Supra Boats, had a lot to say about Taylor and her new place on Team Supra. “I love it when a plan comes together.” Rick laughed. “I’d like to say we knew Taylor was going to progress as much and as fast as she has, but she continues to surprise us. She is only 13, yet she maintains the dedication and poise of a veteran. She has earned her position as a pro wakeboarder and we have no doubt she will continue to make big strides in the sport. We’re honored to call her part of the Supra Boats family.”

Before she rode for Supra Boats on such a big stage, she rode behind Supra boats because that is her wakeboard boat of choice. These boats have been her training edge for years and now she is preparing to edge out the competition on the pro wakeboarding scene for 2012. Finishing 5th at her first Pro Tour stop at the end of last summer, Taylor is primed to make a run at pro podium finishes this season.

When asked about choosing to ride for Supra Boats, Taylor had this to say. “I like the fact that they have a small team and everybody has been with Supra for a long time.” Taylor explained, “With all my sponsors I want to have long term relationships and grow with the company. I’ve had Supras in the past even before becoming sponsored by them. So thats why Supra is a good fit for me.”

One of keys to realizing wins could be the new 2012 Supra Launch 242 she will be training behind. But Taylor’s 242 is not all about work. Taylor enjoys hanging on the boat with her friends almost as much as riding the launch ramps behind it. Taylor’s dad, Scott McCullough, makes sure she spends time being a kid as well as a champion. Taylor enjoys activities off the water like softball, volleyball, cross country and going to the movies.

Taylor is also sponsored by major industry brands like Liquid Force, Oakley and Jet Pilot.

http://supraboats.blogspot.com/2012/01/newest-supra-pro-rider-taylor-ed-to-win.html

LA Boat Show, Mark Your Calendars

Thursday, January 26th, 2012

Shit Kiteboarders Say

Thursday, January 26th, 2012

Purchase a 2012 Liquid Force Board = Ride for Free!!

Thursday, January 26th, 2012

Liquid Force Boat Show

Thursday, January 26th, 2012

Shane Bonifay will be spending this weekend in Louisville for their annual boat show. Stop by to throw a hi-five and see all the new ’12 LF gear!

Olympic Skier Julia Mancuso Rocking Her LF Gear

Tuesday, January 24th, 2012

South American Games in Ecuador

Tuesday, January 24th, 2012

Congrats to our girl Robbie Rendo winning the South American Games in Ecuador!

Liquid Force Girls Team Update

Tuesday, January 24th, 2012

Check out the ladies of LF for 2012!

http://www.liquidforcegirls.com/team.html